{"title":"Button-Down","description":"Discover the Howdy-Ho Men's Pearl Snap Button-Down Shirt, a stylish fusion of classic Western design and contemporary comfort.\u003cbr\u003eThe shirt features a full-length placket adorned with multiple pearl snaps. These snaps are a hallmark of Western style and add a distinct cowboy-inspired aesthetic. They elevate the overall design, offering a unique blend of tradition and modern fashion.\u003cbr\u003e\u003cbr\u003eIn terms of fabric and fit, the shirt is made from high-performance fabric with an interlock knit construction. This ensures a soft, stretchy, breathable experience complemented by outstanding moisture-wicking properties. The fabric also offers excellent UV protection with a UPF rating 50+, effectively blocking over 98% of harmful UV rays. Its advanced moisture management technology enhances comfort, making it ideal for casual and business-casual occasions. The fit is relaxed, echoing the style of traditional Western clothing.\u003cbr\u003e\u003cbr\u003eDesign-wise, this shirt showcases the iconic Western pearl snaps. It offers a relaxed fit with a sharp collar typical of classic button-down shirts. The design blends Western authenticity with a refined appearance, suitable for workdays and evenings out. This balance of style and functionality honors Western heritage while catering to the modern man's wardrobe needs.\u003cbr\u003e\u003cbr\u003eThe versatility of this shirt reflects the adaptability of modern Western fashion. Suitable for various settings, from casual outings to dressier events, it embraces the rugged spirit of the West. The Howdy-Ho Men's Button-Down Shirt embodies Western sophistication with its full-length snap placket and elegant pearl snaps. It intertwines traditional Western motifs with sleek, modern tailoring, ideal for the contemporary man who respects heritage yet embraces modernity. It's a refined nod to the enduring spirit of the cowboy, suited for those who appreciate a blend of time-honored style and contemporary fashion.","products":[{"product_id":"frio-river","title":"Frio River","description":"\u003cp\u003eFrio River keeps things cool with soft grey-blue tones and a crisp repeating pattern that feels like cold water cutting through rock. The name fits because “frio” means cold, and the whole shirt carries that cooler Hill Country feel. Clean, calm, and easy to wear without disappearing.\u003c\/p\u003e","brand":"HowdyHo","offers":[{"title":"Small","offer_id":40667404566646,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":40667404599414,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":40667404632182,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/8164\/7734\/files\/IMG_9888.jpg?v=1759433083"},{"product_id":"possum-kingdom","title":"Possum Kingdom","description":"\u003cp\u003eThe pale white base and washed blues pull straight from limestone cliffs and clear water out at Possum Kingdom. The pattern stays clean and open, like bright lake light bouncing off rock in the middle of summer. 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A little worn-in, a little nostalgic, but still clean.\u003c\/p\u003e","brand":"HowdyHo","offers":[{"title":"Small","offer_id":40667431665782,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":40667431698550,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":40667431731318,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/8164\/7734\/files\/IMG_1071_69090b3a-f3e9-4778-9fcf-03230566da5e.jpg?v=1759433069"},{"product_id":"cibolo-creek","title":"Cibolo Creek","description":"\u003cp\u003eCibolo Creek pulls together soft greens, tan, and faded white like still water running through the Hill Country. The pattern stays calm and understated, more quiet morning than loud statement piece. Soft colors, clean lines, and a slower pace to it.\u003c\/p\u003e","brand":"HowdyHo","offers":[{"title":"Small","offer_id":40667436875894,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":40667436908662,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":40667436941430,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/8164\/7734\/files\/IMG_0994_031e017c-8c5b-4cf1-9a15-7eaaf2bbff35.jpg?v=1759433058"},{"product_id":"enchanted-rock","title":"Enchanted Rock","description":"\u003cp\u003eThe pink tones in Enchanted Rock came straight from the granite dome sitting out in the Hill Country. The vertical pattern gives it structure, while the lighter colors keep it bright and open. Distinctive without feeling loud, which is harder to pull off than people think.\u003c\/p\u003e","brand":"HowdyHo","offers":[{"title":"Small","offer_id":40667441692790,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":40667441725558,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":40667441758326,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/8164\/7734\/files\/IMG_9883_portrait.jpg?v=1759433047"},{"product_id":"brazos-point","title":"Brazos Point","description":"\u003cp\u003eArrow-style geometry and earth tones pulled from the Brazos River country and old Texas artifact landscapes. The pattern has movement to it without getting busy. Feels grounded, worn-in, and distinctly Texas.\u003c\/p\u003e","brand":"HowdyHo","offers":[{"title":"S","offer_id":43472477913206,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43472477945974,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":43472477978742,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43472478011510,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":43472478044278,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/8164\/7734\/files\/12.jpg?v=1781808228"},{"product_id":"double-strand","title":"Double Strand","description":"\u003cp\u003eA sharp barbed-wire inspired pattern built from layered charcoal and metallic grey tones with rugged western-industrial energy. 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